With the book "The Medium is the Massage" by Marshall McLuhan and Quentin Fiore as a focal starting point for this, we created a Video Art project that reflects the metaphors explored by the authors.
The wheel is an extension of the foot
The book is an extension of the eye...
clothing, an extension of the skin...
electric circuitry, an extension of the central nervous system
It was thought of as a possible installation, where the sound and moving image help create an environment where the words of Marshall McLuhan make more sense than ever.
All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected,
unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
The packaging was designed in order to resemble the cube that would be the most important
element in the installation.
Installation without the video.
Installation with the video.
